Compare & find the right plan for you
How many contacts do you have?
Top features
Multi-step marketing automation
✓
✓
✓
✓
Omnichannel marketing
✓
✓
✓
✓
Email sends
15x contact limit
12x contact limit
10x contact limit
10x contact limit
Users
5
3
1
1
Segmentation
Premium
Advanced
Basic
Limited
Conditional content
✓
✓
Predictive sending
✓
✓
Generative AI
✓
✓
✓
Advanced contact management
✓
✓
Single sign-on (SSO)
✓
SMS
Extend your campaigns with SMS marketing automation.
SMS add-on is available starting from $21/mo.
SMS Sending Credits (in addition to Add-On cost) starting from $21 for 1,000 messages per month.
Available add-on
Available add-on
Available add-on
Automation
Automation actions
Unlimited actions
Unlimited actions
Unlimited actions
5 actions per automation
AI-powered automation builder
✓
✓
✓
✓
Multiple triggers
✓
✓
✓
✓
Omnichannel marketing automation
✓
✓
✓
Email only
SMS in automation
Available as add-on
Available as add-on
Available as add-on
Available as add-on
Sales automation
✓
✓
✓
Ecommerce automation
✓
✓
✓
✓
A/B testing
Email & automation
Email & automation
Email only
Email only
Branching & routing
Premium
Advanced
Basic
Automations map
✓
✓
Activity feed
✓
✓
✓
✓
900+ automation recipes
✓
✓
✓
✓
Transactional email
SMS add-on is available starting from $21/mo.
SMS Sending Credits (in addition to Add-On cost) starting from $21 for 1,000 messages per month.
Available as add-on
Available as add-on
Available as add-on
Campaigns
Email campaigns & newsletters
✓
✓
✓
Scheduled, RSS-triggered, & date-based campaigns
✓
✓
✓
Drag & drop email designer
✓
✓
✓
✓
Plain text & HTML editors
✓
✓
✓
✓
250+ pre-built templates
✓
✓
✓
✓
A/B testing
✓
✓
✓
✓
Content manager
✓
✓
✓
✓
Dynamic content
✓
✓
✓
✓
Generative AI
✓
✓
✓
Conditional content
✓
✓
Predictive content
✓
✓
Predictive sending
✓
✓
Spam check
✓
✓
✓
✓
Inbox preview & testing
Unlimited
5 per month
5 per month
Gmail & Outlook integrations
✓
✓
✓
✓
Autoresponder & reply templates
✓
✓
✓
✓
CRM
Contact profiles
✓
✓
✓
✓
Custom fields
✓
✓
✓
✓
Lists
✓
✓
✓
Up to 5
Tags
✓
✓
✓
✓
Segmentation
Advanced
Advanced
Advanced
Basic
Premium CRM integrations Salesforce, Microsoft Dynamics, & more
✓
Pipelines & sales engagement
This features are available as purchased add-on. Starting from $49/month
Enhanced CRM features included in both the pipelines & sales engagement add-ons:
Pipeline management
Included in add-on
Included in add-on
Included in add-on
Deal records
Included in add-on
Included in add-on
Included in add-on
Account records
Included in add-on
Included in add-on
Included in add-on
Lead scoring
Included in add-on
Included in add-on
Included in add-on
Sales engagement
This features are available as purchased add-on. Starting from $85/month
Enhanced CRM features included the sales engagement add-on only:
1:1 email
Included in add-on
Included in add-on
Included in add-on
Win probability *
Included in add-on
Included in add-on
Included in add-on
Sentiment analysis*
Included in add-on
Included in add-on
Included in add-on
Analytics & reporting
Site tracking & Link tracking
✓
✓
✓
✓
Attribution & Conversion tracking
✓
✓
Goals & Custom event tracking
✓
✓
✓
Automation reporting
✓
✓
✓
✓
Contact & subscriber reporting
✓
✓
✓
✓
Campaign reporting
✓
✓
✓
✓
Ecommerce, Revenue and Sales reporting
✓
✓
✓
Channels
✓
✓
✓
✓
SMS
Available add-on
Available add-on
Available add-on
Available add-on
Forms
✓
✓
✓
Basic & inline only
Landing pages
✓
✓
✓
Site messages
✓
✓
✓
Websites WordPress, Squarespace, Wix & more
✓
✓
✓
✓
Push notification Via integration
✓
✓
✓
✓
WhatsApp Via integration
✓
✓
✓
✓
Prospecting & retargeting ads Google, Facebook, & LinkedIn
✓
✓
✓
Segmentation & personalization
Segmentation
Premium
Advanced
Basic
Limited
Saved segments
✓
✓
✓
✓
Custom fields
✓
✓
✓
✓
Custom objects
✓
Personalization fields
✓
✓
✓
✓
Dynamic content
✓
✓
✓
AI content generation
✓
✓
✓
Conditional content
✓
✓
Suggested actions
✓
✓
✓
✓
Integrations
900+ integrations
✓
✓
✓
✓
Gmail & Outlook
✓
✓
✓
✓
Zapier
✓
✓
✓
✓
Google, Facebook, & LinkedIn ads
✓
✓
✓
Calendly & Eventbrite
✓
✓
✓
PayPal & Stripe
✓
✓
✓
Slack
✓
✓
✓
Docusign
✓
✓
Standard ecommerce integrations Shopify, WooCommerce, Square
✓
✓
✓
✓
Premium ecommerce integrations BigCommerce, Magento, & Shopify Plus
✓
✓
Standard CRM integrations Freshsales, Pipedrive, Zoho, & more
✓
✓
✓
✓
Premium CRM integrations Salesforce, Microsoft Dynamics, & more
✓
Zendesk
✓
API & webhooks
✓
✓
✓
✓
Platform
Custom user permissions
✓
✓
✓
Unlimited inactive contacts
✓
✓
✓
✓
Custom mailserver domain
✓
✓
✓
✓
Custom account domain
✓
✓
✓
Custom branded forms
✓
✓
✓
Custom branded landing pages
✓
✓
✓
Database sync
✓
✓
✓
Single sign-on (SSO)
✓
HIPAA support
✓
ActiveCampaign mobile app
✓
✓
✓
✓
Get Free in Depth Tour
No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.
10,000+ positive customer reviews and counting
Spend less time managing and more time converting. Our sales engagement automation and CRM tools help you prioritize opportunities, assign tasks, and get back the time to focus on the interactions that drive revenue.
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Instantly connect with 900+ of your favorite marketing tools
We’re more than email automation. Explore 900+ native integrations in our app marketplace and start building automations that trigger or respond to actions across your entire marketing stack. Anyone can create tools that do almost anything.
Frequently asked questions
Discover answers to some of the most-asked questions about our platform.
A contact is a single person you have recorded in your account. Think of one email address being one contact.
While trials are more limited than paid accounts, you will be able to try most of our features.
Absolutely not. You can take on a monthly plan with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime on our month-to-month plans.
Absolutely, we do offer account management services! Explore our account management plans page or contact us for more information.
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- 10 Days Free Trial, Cancel Anytime.